CognitiveIQ on Yahoo!
Yahoo Advertising operates the Yahoo DSP, pairing its owned-and-operated audiences and identity graph with open-web programmatic demand. CognitiveIQ's 2,909 predictive audience segments are available for activation on Yahoo! through the LiveRamp Data Marketplace.
How to activate
- Search “CognitiveIQ” in the Yahoo! third-party audience catalog.
- Or email cognitiveiq@skydeo.com with your seat details and we will push segments directly.
- Custom and lookalike builds are typically live within days.
Frequently asked questions
Can I activate CognitiveIQ segments on Yahoo!?
Yes. CognitiveIQ's predictive audience segments are distributed through the LiveRamp Data Marketplace and can be delivered to Yahoo! wherever it supports third-party or matched audience onboarding. Search “CognitiveIQ” in the audience catalog or email cognitiveiq@skydeo.com to have segments pushed to your seat.
What is Yahoo!?
Yahoo Advertising operates the Yahoo DSP, pairing its owned-and-operated audiences and identity graph with open-web programmatic demand.
How long does it take to get CognitiveIQ audiences live on Yahoo!?
Syndicated segments already in the Yahoo! catalog are available immediately. Segments pushed on request or custom builds are typically live in your seat within days.
How is CognitiveIQ data priced?
Standard CPM pricing billed through your activation platform alongside media. Volume and custom pricing are available on request.
More Demand-Side Platforms
Activate CognitiveIQ on Yahoo!
Build and push audiences yourself in Skydeo Audience Manager, or tell us your seat and we handle the rest.
Activate on SkydeoOr email cognitiveiq@skydeo.com