New Cars Audience Segment

Individuals who are actively in-market to purchase a new automobile, researching new models or cars made within the past three years. It is part of the CognitiveIQ Automotive Ownership taxonomy (full path: CognitiveIQ > Automotive Ownership > In Market > New Cars).

Individuals who are actively in-market to purchase a new automobile, researching new models or cars made within the past three years. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “CognitiveIQ” in your platform's audience marketplace, or email cognitiveiq@skydeo.com and we will push it directly to your seat.

The data rate is $1.00 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Yes. CognitiveIQ builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email cognitiveiq@skydeo.com with your campaign goal.