Socially Bold Audience Segment

Individuals identified as business decision makers who are willing to stand up for what they believe in. Optimized for advertisers targeting decisive and assertive professionals. It is part of the CognitiveIQ B2B taxonomy (full path: CognitiveIQ > B2B > Employee Attributes > Business Decision Makers > Socially Bold).

Individuals identified as business decision makers who are willing to stand up for what they believe in. Optimized for advertisers targeting decisive and assertive professionals. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “CognitiveIQ” in your platform's audience marketplace, or email cognitiveiq@skydeo.com and we will push it directly to your seat.

The data rate is $1.88 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Yes. CognitiveIQ builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email cognitiveiq@skydeo.com with your campaign goal.