Devices that made mostly short duration visits to a quick service restaurant (e.g. Burger King, McDonald's, Taco Bell) in the past 30 days, indicating a preference for takeout or drive-thru services.
Devices that made mostly short duration visits to a quick service restaurant (e.g. Burger King, McDonald's, Taco Bell) in the past 30 days, indicating a preference for takeout or drive-thru services. It is part of the CognitiveIQ Food & Cooking taxonomy (full path: CognitiveIQ > Food & Cooking > Takeout Food Purchasers > Pick Up & Drive Thru).
Devices that made mostly short duration visits to a quick service restaurant (e.g. Burger King, McDonald's, Taco Bell) in the past 30 days, indicating a preference for takeout or drive-thru services. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.
It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “CognitiveIQ” in your platform's audience marketplace, or email cognitiveiq@skydeo.com and we will push it directly to your seat.
The data rate is $0.69 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.
Yes. CognitiveIQ builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email cognitiveiq@skydeo.com with your campaign goal.
Get “Pick Up & Drive Thru” live in your DSP seat, or build it yourself in Skydeo Audience Manager.
Activate on SkydeoPrefer a human? Email cognitiveiq@skydeo.com