Home / Shopping / Spring Seasonal
CognitiveIQ › Shopping › Heavy Shoppers › Spring Seasonal

Spring Seasonal Audience Segment

Consumers who shop heavily during the spring season (March 1st to May 30th).

$1.00CPM
ShoppingCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Frequently asked questions

What is the Spring Seasonal audience segment?

Consumers who shop heavily during the spring season (March 1st to May 30th). It is part of the CognitiveIQ Shopping taxonomy (full path: CognitiveIQ > Shopping > Heavy Shoppers > Spring Seasonal).

Who is included in this audience?

Consumers who shop heavily during the spring season (March 1st to May 30th). The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the Spring Seasonal segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “CognitiveIQ” in your platform's audience marketplace, or email cognitiveiq@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $1.00 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. CognitiveIQ builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email cognitiveiq@skydeo.com with your campaign goal.

Related segments

Summer SeasonalShopping › Heavy Shoppers

Activate this audience

Get “Spring Seasonal” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SkydeoPrefer a human? Email cognitiveiq@skydeo.com